Do You Know These 37 Ways to Write a Headline?

The first direct response Ads appeared in the newspapers in 1840. Ever since, numerous tests have reduced advertising to a science. You can tell which headline will work and which one will not. A seasoned copywriter will easily tells you which words will pull prospects and which ones will repulse them.

When writing a headline you need to make an emotional appeal. The most effective appeals are: saving money, making money, retirement security, reducing fat, freedom from worry, comfort, and gaining leisure.

Others are heath care security, better health, prestige, career advancement, old age security, and faster and easier ways of doing things. Despite technological changes, these appeals never change. Human beings want the same things out of life.

Our great grand parents worried about their health and that is also our concern today. I bet it will be even 1000 years to come. The only things that may change are the health threatening diseases from one generation to the next.

When writing a headline, make an attempt to do the following:

-Arouse curiosity. (Do you make these type of mistakes in your headlines is a good example of curiosity arousing headline.)

-Be specific. (Reduce 65 pounds of ugly fat this summer is better than reduce 65 pounds of fat.)

-Be unique and avoid the obvious. (Instead of saying try this hand cleaner, say discover a new kind of hand cleaner)

-Make a headline that exhibits urgency. (Read this or go broke is a perfect example.)

When you write your headline in these 37 ways, you are sure to get a winner.

  1. Start your headline with the word ‘Introducing.’
  2. Start your headline with the word ‘Announcing.’
  3. Have words in your headline that have an announcement quality.
  4. Use ‘At last’ as your first word in your headline.
  5. Create a headline with the word ‘New’ in the beginning.
  6. Craft a headline with the word ‘Now’ in the beginning.
  7. Have a date in your headline.
  8. Have some news in your headline.
  9. Let your headline feature a price.
  10. Feature slashed price in your headline.
  11. Feature a special offer in your headline.
  12. Let your headline feature an easy-payment plan.
  13. Highlight a free offer in your headline.
  14. Give valuable information.
  15. Tell a story.
  16. Launch your headline with the words ‘How To.’
  17. Start your headline with the word ‘How.’
  18. Open your headline with the word ‘Why.’
  19. Kick-off your headline with the word ‘Which.’
  20. Start your headline with the word ‘Wanted.’
  21. Open your headline with the words ‘Who else.’
  22. Start your headline with the word ‘This.’
  23. Start your headline with the word ‘If.’
  24. Commence your headline with the word ‘Because’.
  25. Start your headline with the word ‘Advice’.
  26. Feature a testimonial in your headline.
  27. Create a one-word headline.
  28. Create a two-word headline.
  29. Create a three-word headline.
  30. Warn the reader.
  31. Ask a question in your headline.
  32. Address your headline to a specific group.
  33. Offer the reader a test.
  34. Begin your headline with the words ‘The Art of.’
  35. Begin your headline with the words ‘A little Secret that.’
  36. Begin your headline with the words ‘The facts about.’
  37. Begin your headline with the words ‘The story of.’

 

I believe this will help increase your selling power. Have more winners more often. And, off course swell your bank balance.

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